Search results for "purchase decision"
showing 8 items of 8 documents
Particularities of the European Consumer’s Behavior in Online Environments
2016
Abstract Although it is no longer a novelty that the Internet has now become “fashionable”, being a means of informing, socializing and trading, which is being increasingly used by the general public, it is now imperative to study the implications of its use both on the consumer, including all the roles that it can take (initiating, financing, influencing, decision making, actual consumption of goods and services) and on the marketer, who is forced to consider the Internet as a marketing tool that can be used as a lever to generate positive reactions from the consumers. Against this background, the orientation of the individuals towards the online environment, defined by specialized literat…
DETERMINING FACTORS AFFECTING THE CHOICE OF SUSTAINABLE FISH PRODUCTS: AN EMPIRICAL INVESTIGATION IN THE ITALIAN AND SPANISH MARKET
2020
In recent decades, the fish stocks have been increasingly depleted, due mainly to the overfishing and illegal fishing. The perception of excessive fishing capacity led in the early 2000s to a review of the Common Fisheries Policy and the approval of regulations aimed at recovering depleted fish stocks and achieving greater sustainability in the sector. At the same time, the environmental awareness of consumers has grown, resulting in a greater attention towards sustainable products. Despite the new trend in consumption, few scholars have so far focused on consumer habits of sustainable fish products (Kirby and Ward, 2014; Asche et al., 2015; Asche and Bronnmann, 2017). To fill this gap, the…
Social media evaluation metrics
2016
Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. Authors believe that the methods that are designed to evaluate online marketing activities should also be more specific. Hence authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities depending on consumer purcha…
The Revival of Indonesian Skin Care Brands
2020
Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS sof…
Digitālā mārketinga loma klientu pirkšanas uzvedības ietekmē: pētījums par Rimi Baltic
2022
Mūsdienu biznesa vide ir kļuvusi ļoti dinamiska un konkurētspējīga, un uzņēmumiem ir jākoncentrējas uz agresīvu mārketingu, lai tie varētu radīt pietiekamu vajadzību un pieprasījumu klientu vidū. Pašreizējā scenārijā digitālais mārketings ir kļuvis par vienu no svarīgākajiem un populārākajiem mārketinga veidiem, un tas koncentrējas uz interneta un tiešsaistes platformu izmantošanu, lai tirgotu un reklamētu pakalpojumus un produktus. Mūsdienās zīmoli izmanto ar digitālo mārketingu saistītos kanālus, jo tiem ir nozīmīga loma klientu piesaistē un piesaistē. Šī pētījuma mērķis ir analizēt, cik lielā mērā ar digitālo mārketingu saistītā prakse ietekmē pircēju pirkšanas paradumus. Dati ir savākti…
Identifying motives underlying wine purchase decisions: Results from an exploratory free listing task with Burgundy wine consumers
2014
Abstract To better understand consumer decision making processes while purchasing wine it is important to identify which attributes consumers actually rely on and how they perceive and weight them in order to reach a final decision. The aims of the present work were to identify motives underlying wine purchase decisions and to identify consumer segments with different drivers of wine purchase. One hundred and twenty seven Burgundy wine consumers were asked to complete a free listing task. Relevance of each category of elicited terms was estimated by Smith's and Cognitive saliency indices. Hierarchical cluster analysis was performed on individual Smith's saliency indices. In the free listing…
CONSUMER BEHAVIOR IN THE DIFFERENT SECTORS OF TOURISM
2010
Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus, much attention has been devoted to determining motives for travel behavior, both in terms of choosing one tourism product over another and regarding the decision to commit time and money to tourism, as opposed to alternative uses of those same resources (Todd, 2001). The holiday that the consumer buys will probably provide the consumer with the major highlight of the year - a chance to escape from wo…